Corona Cigar Company is based in Orlando, Florida owned by Jeff and Tanya Borysiewicz. Corona Cigar Co. uses the social media application Facebook to promote and communicate to new and existing customers. Corona Cigar Co. uses Facebook to post pictures, polls, include brief information about the company, along with the ability for customers to post on the company's wall.
Cornona Cigar Co. target audience are persons 30-55 years of age which works because Gen X'ers are becoming a large part of Facebook.
Many sources I found do not support tobacco and social media. According to Tobacco Promotion Includes New Media tobacco companies deny promoting their product via social media. Social Media is used to prevent smoking through YouTube. As I searched Facebook I found some cigarette interest pages that promoted the brand however these pages were created by fans and not through the official company. The Pall Mall cigarette website lacks Twitter and Facebook widgets. However, Facebook host many cigar company pages, though cigar and cigarettes have the same health risk according to Smoking Helper.
Aside from the negativity associated with smoking, those who choose the lifestyle can stay connected to their favorite cigar company. Below is a video describing how Corona Cigar Co. uses Facebook for promotions:
If you wish to create a Facebook page for your company below is video describing the inital set up for YOUR company's page:
Cornona Cigar Co. target audience are persons 30-55 years of age which works because Gen X'ers are becoming a large part of Facebook.
Many sources I found do not support tobacco and social media. According to Tobacco Promotion Includes New Media tobacco companies deny promoting their product via social media. Social Media is used to prevent smoking through YouTube. As I searched Facebook I found some cigarette interest pages that promoted the brand however these pages were created by fans and not through the official company. The Pall Mall cigarette website lacks Twitter and Facebook widgets. However, Facebook host many cigar company pages, though cigar and cigarettes have the same health risk according to Smoking Helper.
Aside from the negativity associated with smoking, those who choose the lifestyle can stay connected to their favorite cigar company. Below is a video describing how Corona Cigar Co. uses Facebook for promotions: